OK Boomer...

The ultimate collaboration in a farm business starts at home. Whether that be a spouse, partner, kids, parents or grandparents... without that core unit, your business may be vulnerable.

Today, we sat down with our kids. Living with a couple GenZ's can be pretty rewarding, humbling and eye-opening... IF WE LISTEN TO THEM!

We talked to both kids separately, then together to get a feel for how they look at farming and the business of agriculture. They share their thoughts on trends we fight but may be inevitable. They tell us how their purchase decisions are influenced and where they get their information.

And just like every interview thus far, we have lightbulb moments...

The biggest one... our kids don't fear change. They welcome it.