Building An Online Presence: WordPress plugins. Part 2

A website is a central hub for any sustainable, long-term business. This podcast episode part 2 walks you through how to create a solid website and touch on the most popular plugins for WordPress.

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Host:                                     00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host:                                     00:31                     Hello everyone.  For those of you joining us for the first time, welcome to the fifth episode of On The Net, where it’s all about your online presence.  For those who listened last week, thanks for coming back.  This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions. Continuing our series from last week on ‘Building an online business,’ where we left off at how easy it is to host your website today on robust, easy to use and feature rich platforms like WordPress. But security, speed, SEO etc are some universal issues that can turn into a big headache very quickly, if ignored.  Fortunately, with WordPress, you have access to over 54,000 plugins to address all your optimization woes.

Host:                                     01:22                     Plugins are small programs with their own configuration settings and integrated interface that when installed extend the functionality of your WordPress website. In this podcast we will touch on some of the most popular plugins that can help optimize your site for improved performance and user experience. This in turn leads to happier visitors, better conversion rates, lower bounce rate and even improved search engine rankings. Yoast SEO– is an all-round great SEO plugin that helps optimize your WordPress site as a whole for search engines. Ecommerce websites are often plagued with content design issues, keyword, wording and readability problems, which can easily be fixed by Yoast SEO on WordPress. It is intuitive, easy to use with its traffic light system and can guide newbies and pros alike in tweaking the content to make it user and SEO friendly. Page analysis features helps set up focus keywords on the image alt tags, meta description, headings and the whole post and also optimize the text and images for better usability and visibility for search engines.

Host:                                     02:24                     This plugin is invaluable in helping improve and sustain your ranking on search results. An alternative to this plugin is All In One SEO Pack, which works quite similarly too.  W3 TOTAL CACHE– This one’s a no brainer when it comes to optimizing your website speed. It makes WordPress load faster, increases download speed and improves conversi...