Improving customer experience is one of the top priorities for federal agencies today. Driven by both a desire to match the omnichannel interactions that constituents are used to having with brands in the private sector and the Executive Order on Improving Customer Experience and Service Delivery to Rebuild Trust in Government issued in December 2021, federal agencies are investing millions of dollars in customer experience (CX) solutions.

But how do agency leaders know if the investments they are making are driving the outcomes they are looking for?

In this episode of the Clickthrough podcast, Michael Palmer, Chief Customer Experience Officer and Associate CIO, Bureau of Industry and Security at the Department of Commerce and James Bench, Managing Director of Technology Services at Maximus, join host Hillary Frederick to share insights about the role of data intelligence in helping agencies find their true north when it comes to setting and meeting their CX goals.