
Sign up to save your podcasts
Or
Great conversation with CX expert Joe Wheeler about his brand-new book. The Digital-First Customer Experience. We talked about the 7 strategies he covers in the book, and went deep on several of the case studies he wrote about, including Starbucks, Lemonade, Nike & Amazon.
My favorite part about the book and our conversation was Joe's assertion that "Digital-First does not mean human second." He speaks in detail about how to humanize digital experiences, and how to weave together digital and human touchpoints, and also about how to scale human-powered touchpoints with digital capabilities.
Having read the book, I recommend it, and I think our conversation will convince you it's worth your time.
Resources & Links
Joe Wheeler on LinkedIn
Joe's speaker page
The Digital-First Customer Experience On Amazon
Howard Behar - who Joe references as his source of Starbucks wisdom
Thanks to my talented colleague Emily Tolmer for the cover art. Thanks to my friends at Moon Island for the music.
Hosted on Acast. See acast.com/privacy for more information.
5
44 ratings
Great conversation with CX expert Joe Wheeler about his brand-new book. The Digital-First Customer Experience. We talked about the 7 strategies he covers in the book, and went deep on several of the case studies he wrote about, including Starbucks, Lemonade, Nike & Amazon.
My favorite part about the book and our conversation was Joe's assertion that "Digital-First does not mean human second." He speaks in detail about how to humanize digital experiences, and how to weave together digital and human touchpoints, and also about how to scale human-powered touchpoints with digital capabilities.
Having read the book, I recommend it, and I think our conversation will convince you it's worth your time.
Resources & Links
Joe Wheeler on LinkedIn
Joe's speaker page
The Digital-First Customer Experience On Amazon
Howard Behar - who Joe references as his source of Starbucks wisdom
Thanks to my talented colleague Emily Tolmer for the cover art. Thanks to my friends at Moon Island for the music.
Hosted on Acast. See acast.com/privacy for more information.
50 Listeners
50 Listeners
30,021 Listeners
9,265 Listeners
59,023 Listeners
62 Listeners
5,449 Listeners
17 Listeners
614 Listeners
17 Listeners
28 Listeners
1,612 Listeners