Summary

 In this episode, Sean Lang interviews Don Martelli, CEO of PR Bunker, about the realities of scaling an agency. Don explains the shift from being a hands-on PR professional to becoming a leader who empowers others. He discusses how referral partnerships, disciplined networking, and a focus on mission-driven organizations helped PR Bunker grow. The conversation highlights trust, letting go of control, and creating systems that enable sustainable agency growth.

Takeaways

• The hardest shift is from doing the work to leading others.
  
  
• Delegating creates scale—even if it feels slower at first.
  
  
• Business growth requires handling contracts, finance, and insurance—not just the craft.
  
  
• Referral partnerships expand services without adding headcount.
  
  
• Treat every client interaction as an opportunity to build deeper trust.
  
  
• Big wins come from creative storytelling that connects client work to trending issues.

Check out Don's agency here:

PR Bunker

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