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We are really excited to share this interview with Nir Eyal that I recorded a few months back. Nir was in Los Angeles for a start-up speaking engagement, where he explained the Hooked Model to 100 + entrepreneurs in Santa Monica. I was lucky enough to chat with him right before he went on stage.

His Hooked Model has changed the game for product creation and product management. We talk at length about the 4 principles of the Hooked Model and how it applies to everyone building products.

The average person checks their cell phone over 100 times per day. And Nir explains why we are all so obsessed with Facebook, WhatsApp and Pinterest. His expertise is in consumer psychology and applying principles from writer's like B.F. Skinner to modern technology. 

Nir also self-pubished his book, blogged for years and eventually launched Hooked as a NY Times best-seller. He shares what it's like seeing your book at an airport bookstore.

Nir's website and his Twitter:  http://www.nirandfar.com/ https://twitter.com/nireyal