Your story and where one would find it?  CLOUSER and Heidi discuss the importance of a business’s story.  Who is writing it?  Who is telling it?  Host uses the Dewey Decimal Classification system as an illustration to press point of where would we find the story.  Does your business compare to a mystery, suspense thriller, love story, or a horror story?  Who is listening or hearing about your story? Employees-customers-vendors–lenders are interested to hear it.