Ep 64: Susmit Pratik, Ketlee: Tea can be 100 years old!
Just like wine and whisky, aged tea is a concept that has been around for years, especially in China, known as “pu-erh” teas that can be over a hundred-years-old. In India, Susmit Pratik, founder of Ketlee, decided to experiment with the variety through tea-growers in Manipur in 2018. As tea ages, the Ranchi-based entrepreneur tells us, it loses its astringency and bitterness as sweeter, more fruity notes take over. Listen in as he talks about what goes into the process of ageing tea, how to serve it, whether you can age it at home, and his vision to offer tea from the remotest corners from India, tapping Ladakh, Nagaland, Tripura and beyond. Ultimately, he says, sipping tea is all about experiencing joy, in whatever form one decides to have it!
Follow Susmit on LinkedIn | Instagram | Website To buy: Aged tea from Ketlee
Timestamps: 01:08 Aged or pu-erh tea 04:26 Tea trees as tall as mango trees in Manipur 05:36 Working with tea since 2015 07:02 Starting with aged tea 09:30 Factors that influence tea flavour 11:28 Falap tea from Arunachal Pradesh and Assam 13:25 Aged tea availability15:00 Producers making aged tea 16:00 Tea cakes or pearls, brewed in a gaiwan; pricing 17:55 Quite an experience19:00 Preserving tea at home 20:00 Does regular tea have an expiry date? 23:20 Tea trends overall 25:03 Flavoured teas 26:30 Orthodox (loose leaf black tea) vs CTC (crush, tear, curl for milk tea) 27:38 Tea drinking more popular 28:14 Providing wholesale tea for retailers 29:10 Vision for Kettle; tea industry outlook 31:33 Promoting the joy of tea drinking
Follow Anuradha on LinkedIn | Twitter | Instagram Email: [email protected] Disclaimer: Views and opinions expressed are personal. Listener discretion is advised.
Want to be a guest on Swishing Mindsets with Anuradha Varma? Send Anuradha Varma a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1750746513391971e921bbda5
Ep 64: Susmit Pratik, Ketlee: Tea can be 100 years old!
Just like wine and whisky, aged tea is a concept that has been around for years, especially in China, known as “pu-erh” teas that can be over a hundred-years-old. In India, Susmit Pratik, founder of Ketlee, decided to experiment with the variety through tea-growers in Manipur in 2018. As tea ages, the Ranchi-based entrepreneur tells us, it loses its astringency and bitterness as sweeter, more fruity notes take over. Listen in as he talks about what goes into the process of ageing tea, how to serve it, whether you can age it at home, and his vision to offer tea from the remotest corners from India, tapping Ladakh, Nagaland, Tripura and beyond. Ultimately, he says, sipping tea is all about experiencing joy, in whatever form one decides to have it!
Follow Susmit on LinkedIn | Instagram | Website To buy: Aged tea from Ketlee
Timestamps: 01:08 Aged or pu-erh tea 04:26 Tea trees as tall as mango trees in Manipur 05:36 Working with tea since 2015 07:02 Starting with aged tea 09:30 Factors that influence tea flavour 11:28 Falap tea from Arunachal Pradesh and Assam 13:25 Aged tea availability15:00 Producers making aged tea 16:00 Tea cakes or pearls, brewed in a gaiwan; pricing 17:55 Quite an experience19:00 Preserving tea at home 20:00 Does regular tea have an expiry date? 23:20 Tea trends overall 25:03 Flavoured teas 26:30 Orthodox (loose leaf black tea) vs CTC (crush, tear, curl for milk tea) 27:38 Tea drinking more popular 28:14 Providing wholesale tea for retailers 29:10 Vision for Kettle; tea industry outlook 31:33 Promoting the joy of tea drinking
Follow Anuradha on LinkedIn | Twitter | Instagram Email: [email protected] Disclaimer: Views and opinions expressed are personal. Listener discretion is advised.
Want to be a guest on Swishing Mindsets with Anuradha Varma? Send Anuradha Varma a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1750746513391971e921bbda5