Secrets From The Scene

Ep. 64: Touring, Merch, and Money: Smart Strategies for Indie Bands with Tommy Rehbein (Toilet Rats)


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Are you leaking money as an indie artist?

Making music isn’t about turning a profit for most indie artists—it’s about creating something meaningful. But that doesn’t mean you have to overspend. Whether music is your career or your passion project, being smart with your money can help you do more of what you love.

That’s why in this episode of Secrets From the Scene, I sat down with Tommy Rehbein (musician, producer, and frontman of Toilet Rats) to talk about how indie bands can stretch every dollar and make smart financial moves.

Tommy has spent years navigating the DIY music world, learning how to buy gear without going broke, turn merch into a real revenue stream, and make touring actually sustainable. If you’ve ever wondered:

  • How do I afford quality gear without draining my bank account?
  • What’s the best way to sell more merch and make it profitable?
  • How can I tour on a budget and still come out ahead?

…this episode is packed with practical, no-BS advice that can help.

What You’ll Learn in This Episode:

✅ How to save big on gear—including why "scratch-and-dent" items are your best friend.

✅ The secret to selling more merch—from pre-orders to smart bundling strategies.

✅ Why your merch table is as important as your set—and how to use it to your advantage.

✅ Touring on a budget—hacks to cut costs and make the road work for you.

✅ Balancing music with a day job—without sacrificing your creative career.

Whether you're trying to make your first tour profitable or just looking to stop bleeding money, this conversation is loaded with real-world tips that actually work.

Full Transcript and Show Notes

Interested in working with us on your next song?

👋 ⁠https://helvigproductions.com/letsconnect⁠

Connect with the Guest:

🔗 https://www.instagram.com/toiletrats/

Featured Song:

"Haunted House" by Toilet Rats

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⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠

Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.

🙏 Thank You

This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.

Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

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Secrets From The SceneBy Stephen Helvig | Helvig Productions

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