Publishing Pusher Podcast: Episode 64
Host: Dr. Annette West
Title: Talking All Books | Prebook Launch Pt. 2
Guests: Anna Roseboro

Presented by: JetNaé Publishing
🎙️ Episode Summary
In Episode 64 of the Publishing Pusher Podcast, Dr. Annette West returns with "Talking All Books – Prebook Launch Pt. 2," a dynamic continuation of the conversation that empowers both aspiring and established authors. Joined by literary veteran and educator Anna Roseboro, Dr. West offers in-depth insights into the art of book launches, building author platforms, and staying relevant in a rapidly evolving publishing landscape.Listeners are taken behind the scenes into Dr. West's publishing journey—including updates on the fifth book in the Centered in Christ devotional series and her upcoming anthology based on the Beatitudes.

She also shares her progress on her two-part book series (Purposeful Prosperity and Beyond Prosperity) and highlights current client projects in development.

Anna Roseboro, founder of Anna's Coach Up Podcast and retired educator, offers a detailed presentation on her summer literacy initiative, "Keeping Them on STREAM." The acronym STREAM (Science, Technology, Religion & Culture, English, Arts & Athletics, and Math & Music) outlines a creative and educational approach to keeping students engaged during the summer months, as outlined in her book Experience: Poems and Pictures.

🧠 Key Topics Discussed

• Publishing Updates
  • Progress on Centered in Christ Book 5
  • New anthology concept inspired by the Beatitudes
  • Development of Purposeful Prosperity & Beyond Prosperity
  • Client manuscript building tips and challenges
• Talking All Books: Pre-Launch Strategy
  • The value of having a clear timeline for your book launch
  • Creating momentum: building an audience and launching email campaigns
  • Developing pre-orders, recruiting launch teams, and setting incentives
  • Advanced Reader Copies (ARCs) and their importance in gathering early reviews
  • Promoting through podcast guest appearances and coordinated media outreach
• Building Your Author Platform
  • Importance of having a landing page or website
  • Curating content to present books, blurbs, podcast appearances, and purchase links
  • Using select social media platforms strategically rather than being spread thin
  • Emphasizing connection over-saturation in book marketing
• Anna Roseboro's Educational Initiative
  • Introduction of "Keeping Them on STREAM," a six-week summer engagement program for grades 1–12
  • Integration of academic disciplines with poetry, pictures, and reflection prompts
  • Interactive Zoom event launching on April 22, targeting parents, pastors, educators, and caretakers
  • Collaboration with artist and educator Pastor Rachel Galarno to support families of younger learners
  • Encouragement for parents to share students' multimedia learning within the online community

📌 Action Steps for Authors

1. Create a Launch Timeline (3–6 months in advance)
   • Define your goals, ideal reader, and key messaging strategy
   • Build or refine your email list and set realistic launch targets
2. Build a Dedicated Author Platform
   • Showcase who you are, what you offer, and what books you've published
   • Include podcast links, blurbs, reviews, and purchasing options
3. Engage Early with Your Audience
   • Offer incentives (signed copies, free shipping)
   • Use video, podcast interviews, and strategic posting to build awareness
4. Post-Launch Considerations
   • Consider Amazon's auto-narrated audiobook feature (requires reflowable Kindle format)
   • Maximize existing content through repurposing and ongoing promotion

💡 Notable Quotes

• "You always want to know people who know more than you do... that's how you expand what God has placed in your hands to do." – Dr. Annette West
• "It's not about bragging—it's about sharing. If people don't know what you have to offer, how can they support it?" – Anna Roseboro
• "Your content won't market itself. You are the brand, and you must market it." – Dr. Annette West.

🔗 Resources Mentioned

• Visit JetNaé Publishing
• Join Anna Roseboro's Planning With Purpose to Empower Learners Facebook group
• Follow Dr. Annette West on The Jerry Royce Live Network
• Check out Experience: Poems and Pictures by Anna Roseboro (used in the STREAM program)

🙏 Closing Words
Dr. West reminds listeners of their divine purpose:"You are blessed to be a blessing, and if you serve King Jesus like I do, then you are the visible manifestation of His invisible presence."

📣 Stay Connected
Be sure to subscribe to the Publishing Pusher Podcast on your favorite platform for weekly encouragement, coaching, and insight for aspiring and seasoned authors.

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