PUBLISHING PUSHER PODCAST

Book Marketing on a Budget: Plan Your Launch & Reach Readers | Publishing EP 120

PusherPublishing Pusher Podcast with Dr. Annette West & the Discussion Group. 

You’ve written your book—but have you planned how readers will discover it?

Dr. Annette West and the Publishing Pusher discussion group talk dollars and sense, exploring how authors can create a realistic marketing budget, build visibility, and promote their books with purpose.

Joining the conversation are Anna Roseborough of Anna’s Tips for Teachers, Dr. Carolyn Coleman, the Lady of Wisdom, and Mel Vees of Written Word Publishing, with fellow participants adding support to the discussion.

Together, they examine a common challenge: spending nearly everything on producing a book and leaving too little to introduce it to readers. Through practical examples, the group explores planning before publication, setting measurable goals, using resources you already have, and evaluating which activities deserve your time and money.

Whether you’re preparing your first book or strengthening your next launch, this conversation offers encouragement to approach marketing with preparation, consistency, and wise stewardship.

Topics Covered

• Set your goal before spending: Decide whether your campaign focuses on book sales, audience growth, speaking opportunities, ministry impact, or a combination.
• Identify your ideal reader: Explain who your book serves, what that reader needs, and why your message matters.
• Budget beyond production: Account for promotional copies, postage, graphics, advertising, events, website updates, and your time.
• Plan before and after launch: Build a promotional schedule that continues beyond release day.
• Create affordable content: Use existing tools to record videos, create graphics, and share your message.
• Build launch momentum: Prepare countdown posts, short videos, email announcements, and reader feedback in advance.
• Explore preorders and direct sales: Discuss purchase pages, author websites, and ways to help readers take the next step.
• Use AI to support planning: Hear how an author discussion transcript helped generate a detailed 30-day marketing plan.
• Expand your outreach: Consider book clubs, libraries, podcasts, workshops, vendor events, and bulk purchases.
• Review your results: Evaluate spending, audience response, and progress toward your chosen goal.

Key Takeaways:
A finished book needs a discovery plan. Marketing deserves attention before publication, while you still have time to allocate resources and build interest.

Small expenses add up. Set a spending limit and assess each opportunity against your reader and campaign goal.

Consistency matters. Schedule content ahead of time and reuse relevant videos, excerpts, and graphics rather than creating something new for every post.

Choose platforms with purpose. Focus on where your readers engage and respond, then use your results to guide future effort.

Your book can open additional doors. Workshops, speaking engagements, group discussions, and bulk orders may extend your message and support your author business.

Three Questions to Answer Before You Spend

1. My book is written for: Who is your ideal reader?
2. My reader is looking for: What need, question, or challenge does your book address?
3. During this campaign, I want to accomplish: What specific result will guide your activities and budget?

Memorable Quote: “We do not have to prove our commitment by spending beyond our means.” — Dr. Annette West. The Question to Keep in Front of You: “Does this help me reach the reader I identified and accomplish the goal I chose?” — Dr. Annette West.

Listen, Share & Subscribe.

Grab a pen, review your book marketing plans, and share this episode with an author preparing to publish.

Subscribe to Publishing Pusher for more conversations that encourage writers, strengthen their plans, and help them move forward.

#PublishingPusher #DrAnnetteWest #BookMarketing #BookMarketingBudget #BookLaunch #AuthorMarketing #SelfPublishing #FirstTimeAuthor #AuthorPlatform #BookPromotion #WritingCommunity #MarketingOnABudget

REPLAY

In this Publishing Pushers group discussion, authors share practical ways to start writing before organizing every thought. They explore how to clarify what readers should know, feel, or do; use the five W’s and H to develop ideas; and turn those ideas into a simple book outline. The encouragement is clear: write your thoughts down first, then shape them into chapters.

EP 115: The Invisible Advantage—High-Performance Leadership with Dr. Lawanda Joseph Holliman

What separates ordinary leadership from lasting influence?

Join Dr. Annette West on The Publishing Pusher for an inspiring “Talking All Books” interview with retired U.S. Army Colonel and author Dr. Lawanda Joseph Holliman.

Discover the leadership principles behind her powerful new book, The Invisible Advantage: The Art and Science of High-Performance Professionals, and learn how awareness, trust, and strategic action create sustainable impact.

🎙 Episode 115

📅 Monday, August 24
⏰ 9 PM EST

📻 Listen live and available on demand through Positive Power XXI Radio and Spreaker.

Don’t miss this powerful conversation—listen, share, and invite others!

You Don’t Have to Be an English Major to Write a Book | Dr. Annette West’s Publishing Pusher, Episode 114

Show Notes
Do you have a powerful story, testimony, message, or expertise, but feel unqualified to become an author because you are not an English major?

On Episode 114 of The Publishing Pusher, Dr. Annette West presents a special “Talking All Books” open forum titled, “You Don’t Have to Be an English Major to Write a Book.”

Joined by co-hosts Anna Roseboro and Dr. Carolyn Coleman, Dr. West leads an empowering conversation about overcoming fear, developing confidence, and transforming your ideas into a published book. You do not need an English degree, perfect grammar, or a major publishing contract to begin. You need a meaningful message, a willingness to learn, and the courage to take the first step
.
During this episode, the panel will discuss:
• Why your story and experience are worth sharing
• How to overcome the fear of not being a “good enough” writer
• The importance of editors, coaches, and a strong publishing team
• How to move from an idea to a completed manuscript
• Why becoming an author can expand your influence and impact

Join Dr. Annette West and her co-hosts live Monday, August 17, 2026, at 9:00 PM Eastern for this inspiring and informative conversation. Tune in live and take part in the discussion.
Listen live and on demand at www.jerryroycelive.mixlr.com.

Join in and be part of the conversation.
Positive Power XXI Christian Media and Jerry Royce Live Worldwide present the Publishing Pusher.

#ThePublishingPusher #DrAnnetteWest #TalkingAllBooks #WriteYourBook #AspiringAuthors #BookPublishing #AuthorTips #SelfPublishing #PositivePowerXXI #JerryRoyceLiveWorldwide

Join Dr. Annette West, host of the Publishing Pusher Podcast, for another inspiring episode of Talking All Books featuring special guest Apostle Dr. Veryl Howard.

In this engaging conversation, Dr. Howard shares her extraordinary journey as an author, Global Peace Ambassador, speaker, producer, talent manager, and transformational leader. Discover how books become powerful tools for ministry, leadership, legacy, and purpose while inspiring others to fulfill their God-given calling.

Whether you're an aspiring author, entrepreneur, ministry leader, or simply seeking encouragement to tell your story, this episode offers practical wisdom and inspiration to help you take the next step.
In This Episode You'll Learn

• The importance of sharing your story through writing.
• How books can expand your ministry and influence.
• Turning life experiences into messages that transform lives.
• Keys to building a lasting legacy through authorship.
• Encouragement for first-time and experienced authors.
• Why faith, purpose, and perseverance are essential to success.

About Apostle Dr. Veryl Howard

Apostle Dr. Veryl Howard is a Global Peace Ambassador, author, speaker, actress, producer, casting director, and founder of Faith Management & Talent Inc. She is dedicated to empowering individuals to discover their purpose, develop their gifts, and make a lasting impact through faith, leadership, and service.
Call to Action

If this episode encouraged you, please subscribe, follow, rate, and share the Publishing Pusher Podcast with fellow authors, ministry leaders, entrepreneurs, and anyone ready to transform their message into a meaningful legacy.

Episode 112 – Talking All Books with Dr. Annette West | Writing, Publishing & Author Success

Join Dr. Annette West on the Publishing Pusher Podcast, Episode 112, as she dives into "Talking All Books." Whether you're an aspiring author, self-publisher, Christian writer, entrepreneur, or seasoned publisher, this episode provides valuable insights into the writing process, book publishing, author branding, marketing strategies, and building a lasting literary legacy. Discover practical tips to help you write with purpose, publish with confidence, and expand your influence through the power of books.

🎙️ Listen on: Spotify, Apple Podcasts, iHeartRadio, Spreaker, Audible, Mixlr, and other major podcast platforms. Focus Keywords

• Publishing Pusher Podcast
• Dr. Annette West
• Episode 112
• Talking All Books
• Christian authors
• Self-publishing
• Book publishing
• Author branding
• Writing books
• Christian publishing
• Independent authors
• Book marketing
• Faith-based authors
• Becoming an author
• Publishing success

show notes coming soon