Do you know the Get, Keep, Grow methods? My guest today, Bryan Clayton, shares his experience in those methods through his growth and sale of a successful company and as the co-founder and CEO of GreenPal. He examines his strategies and experience with growing his previous and current businesses through the start-up, grow-up, and scale-up phases. Next, Bryan talks about the lessons he learned in growing his first business, and how he applies that to another business. He also discusses the nitty-gritty of selling a business, the mistakes he made, what he would do differently, and coming up with different game plans. In this episode, we'll cover:

- Bryan’s journey in creating and founding GreenPal

- Bryan’s experience with founding a business, working it as a lifestyle, to selling it

- Running a business as a lifestyle vs. planning to exit

- Working a five-year plan with the goal of selling

- Maximizing value from existing customers—“Get. Keep. Grow.”

- Using a broker with a niche

- Retaining employees by utilizing a family culture

- The difficulties in inventing and developing a brand-new technology

- Where the idea and vision for GreenPal came from

- Maintaining vendor and user satisfaction through problem solving

- Solution-based approaches to handling startup issues

- Bryan’s future game plan for GreenPal

- Founding a startup using your own capital vs. a venture capitalist

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode65

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