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Ep. 65 - Why Consultants Need to Diversify Their Client Acquisition Tactics (Portfolio Theory)
Many consultants rely on 1 or 2 sources of new clients. And in 90% of cases, one of these is word of mouth. That’s not a way to build a business. If you want to build a sustainable business, you need to have multiple client acquisition tactics running at the same time.
And if that sounds similar to investment advice, it actually is! There’s many similarities between investing and client acquisition, and in this video I discuss these similarities.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)｜Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)｜Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
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By Michal Bohanes
2
11 ratings
Many consultants rely on 1 or 2 sources of new clients. And in 90% of cases, one of these is word of mouth. That’s not a way to build a business. If you want to build a sustainable business, you need to have multiple client acquisition tactics running at the same time.
And if that sounds similar to investment advice, it actually is! There’s many similarities between investing and client acquisition, and in this video I discuss these similarities.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)｜Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)｜Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.