Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility! 

There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales. 

Some of these mistakes can be found in messaging and border on unethical–tactics that reek of desperation and turn potential buyers into unsubscribers. But other messaging problems are less offensive and come from being less thoughtful about copy.

And Big Mistake #5 is all about method. I’ll share a simple tweak that can help your sales messages land in the right inbox while also potentially improving open rates, click rates, and conversions.

Tune in to discover the 5 mistakes you’ll want to avoid in your sales emails so that you can retain readers and improve sales (without being sketchy).

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