Not sure what to say next? Use this framework 👇

You don't want to ask the prospect directly about your product area

❌ "So, have you ever thought about writing a book?" (if you're a ghostwriter)

❌ "Curious - are you happy with your HR Software?" (if you build custom low-code software)

❌ "Who is doing your financial planning?" (if you're a fractional CFO)

It CAN work with some no-nonsense, get-to-the-point types.

But in many cases, it will put people off.

Especially when it's the first thing you say after building rapport.

Just like when you ask too personal a question too early on a date. ☠💔

Instead, use what I call the 𝐖𝐢𝐝𝐞𝐫 𝐅𝐢𝐞𝐥𝐝 𝐨𝐟 𝐂𝐨𝐧𝐜𝐞𝐫𝐧.

You stay in your domain of expertise.

But you open the aperture.

You ask a question about the area in question, but look at it from THEIR point of view, and frame the question accordingly.Watch the video for examples.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Watch this episode on YouTube for the visuals: XXX
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