In this episode, Shelby Daly interviews Paul Higgs, who works in an innovative athletic training clinic where it redefines the role of athletic trainers in healthcare. They discuss the Center for Exercise Medicine and Rehabilitation, the unique business model of the clinic, the challenges and opportunities in third-party reimbursement, and the importance of preventative care. Paul emphasizes the need for athletic trainers to advocate for their profession and the services they provide, while also addressing the ethical considerations in billing and patient care. The conversation concludes with advice for aspiring athletic trainers and thoughts on the future of the profession.