PUBLISHING PUSHER PODCAST

EP 66 w/ Dr. Annette West | Talking All Books | Q&A Segment


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Publisher Pusher Podcast – Episode 66
“Talking All Books” | Q&A Segment with Dr. Annette West & Anna Roseboro

Episode Snapshot
📅 Release: June 2025
🎙️ Host: Dr. Annette West
🎧 Runtime:  54 min
📝 Topic: Book-launch strategy, publicity mishaps & summer-learning resources

Episode Summary
Dr. Annette West returns with educator–author Anna Roseboro for a candid, behind-the-scenes conversation about publishing wins, “oops” moments, and best practices for pre-launch, launch, and post-launch book campaigns. They dissect a real-time production error that pulled a contributor’s devotion from a collaborative title, explore creative ways to recover from setbacks, and outline practical tactics—from virtual tours to AI-assisted promo graphics—that help authors sell more books and serve readers year-round.

Featured GuestAnna J. Roseboro, M.Ed.
  • Award-winning educator, poet, and publisher
  • Founder, “Anna’s Coach-Up Podcast,” dedicated to keeping grades 1–12 students “on STREAM” (Science, Tech, Religion & Cultures, English, Arts/Athletics, Music & Math) during summer break
  • Author of the Robertson Family fiction series and Rainbow Reminders children’s line
  • Connect: annajroseboro.com | IG @coachupanna | FB @annajroseboro
Key Takeaways
  1. Own the Mistake & Pivot Fast – Dr. West details how a missing devotion slipped out of a finished manuscript, the importance of version control, and why Amazon KDP’s “unpublish/republish” feature can be a lifesaver.
  2. Three-Phase Launch Framework –
    • Pre-Launch: build a street team, optimize metadata, and secure reviews.
    • Launch: Host splash events (virtual and in-person), schedule a 10-stop podcast/TV mini-tour, and run targeted ads.
    • Post-launch: Gather testimonials, refresh ads, pitch speaking gigs, and diversify formats.
  3. Low-Budget Promotion Hacks – Redirect coffee money into $25–$50 test ads on Amazon or Facebook; recycle live-reading videos across platforms.
  4. Press-Kit Must-Haves – High-resolution author headshot, book cover, 75-word bio, 125-word book blurb, social links, QR code.
  5. AI as a Publishing Assistant – Use image-generation tools for press-kit graphics, Kindle’s free AI narration for audiobooks, and ChatGPT prompts to polish marketing copy.
  6. STREAM Summer Program – Anna’s six-week, photo-prompt curriculum keeps kids academically engaged; scholarships are available via a donor pool.
  7. Networking Etiquette – Respect event time limits, confirm fit before guesting on shows, and proactively ask to be re-invited after a hiccup.
Approximate Timestamps
TimeSegment
00:00 – 03:15 Welcome & weekly wins/struggles
03:15 – 10:30 The missing-devotion fiasco & KDP fix
10:30 – 15:20 Why continual learning matters in publishing
15:20 – 24:00 Anna’s “Coach-Up Podcast” & STREAM launch
24:00 – 35:30 Launch-phase deep dive: virtual tours, panels, QR codes
35:30 – 43:00 Paid vs. organic promos, Amazon & BookBub ads
43:00 – 48:30 Leveraging media/PR + crafting a press kit
48:30 – 52:00 AI tools, dramatic readings, handling controversy
52:00 – 54:00 Action steps, contact info, benediction

Action Steps for Listeners
  1. Draft Your Press Kit using today’s checklist.
  2. Schedule One Virtual Appearance (podcast, IG-Live, book club) within 14 days.
  3. Download Anna’s FREE STREAM Prompt PDF (link below) and share it with a youth program.
Resources & Links
  • Centered in Christ: Developing My Identity & Self-Worth (Vol. 5) – preorder for May 8 launch
  • Anna’s STREAM Curriculum Info & Book Bundle → bit.ly/stream-summer-learn
  • Kindle Direct Publishing (KDP) audiobook beta → kdp.amazon.com/en_US/help/topic/GYVL2CACCU82
  • BookBub Featured Deals → partners.bookbub.com
  • Free QR-Code Generator → QR-code-generator.com
Connect with Dr. West
Website: ShoutThePublishing.org
Podcast Hub: Positive Power XXI Christian Media Network
Facebook & Instagram: @DrAnnetteWest
Need coaching or a guest speaker? Email [email protected]

Quotable Moments
“Don’t assume a closed door is locked—sometimes you just need to knock again with the right answer in hand.” – Dr. Annette West. “Life is an act, and we’re all actors; a dramatic reading simply puts intention behind the lines.” – Anna Roseboro.

Episode Hashtags
#PublisherPusherPodcast #BookLaunchTips #IndieAuthors #ChristianPublishing #STREAMLearning #WriteMarketRepeat
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