Ever wonder who creates that visual first impression and name of the latest, greatest new development project? This week on The Sunny Side, the team sits down with NOON-NYC about the strategy and vision in branding some of America’s most recognizable and successful real estate developments.    James Baldi & Heather Malko enlighten us about the process, the mood of a vision and the color choices that tell the story of the lifestyle we all want to buy! A truly mind blowing conversation about the powers of marketing and their creative inspiration.    Highlighting the CBG Minute is yet another massive Palm Beach sale of $35M and again, not on the water while Boca Raton inventory holds steady but sales average a promising discount this week.    Ready for luxury at ALINA Residences? Well the team’s new listing offered at $3.575M definitely will get your attention on What Caught On Your Eye.    Join us again this week for an insightful conversation and a behind the scenes look into the wonderful world of real estate and remember to like, follow, review and share with all of your friends!