In Today’s Episode: Is Wellness Tech the Future?

Join us as we talk with Kelly O’Brien, founder of Elysium Wellness and wellness entrepreneur, who shares her journey from surviving 14 rounds of IVF and a near-death experience to building a brand that makes wellness tech accessible at home and beyond.

Key Takeaways from Today’s Episode:

-Why your business will rarely look like your original vision — and why that’s a good thing.

-How Kelly’s IVF journey and emergency surgery shaped her purpose and mission.

-Why accessibility is the biggest barrier in wellness, and how tech could be the answer.

Questions We Answer in This Episode:

-Can at-home wellness technology really deliver results?

-How do you know which products are science-backed versus hype?

-What does it take to pivot a business when life forces your hand?

(0:00) Introduction to Kelly O'Brien and Elysium

(0:19) Overview and guest introduction

(1:23) Vision for Elysium Wellness and coping with changes

(3:27) Personal challenges: IVF journey and emotional impact

(10:14) Managing IVF and work, influence of sports on drive

(17:55) Vision, mission, and evolution of Elysium Wellness

(23:13) Partnerships and focus on e-commerce

(30:53) Ideal customer profile and future directions

(34:34) Origin of wellness concept and plans for physical locations

(41:21) Product selection criteria and partner relationships

(46:21) Addressing skepticism, side effects, and product feedback

(54:36) Future vision and importance of genuine connections

(57:01) Personalized wellness and unexpected kindness in business

(1:00:23) Question about life lessons

(1:02:01) Closing thoughts and lab results summary