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Ep 68 | The Art Of Leveraging Your Real Estate Admin Team For Massive Growth with Darlene Kincaid


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Darlene Kincaid, Director of Operations on the Renee White Team in Walnut Creek, CA, manages a rockstar team that did 199 transactions in 2022. Darlene discusses how they leverage their admin team to support their sales team to produce at the highest level while also protecting the brand. This podcast is chock-full of nuggets from running a team to attracting, onboarding, taking care of, and retaining buyers agents.


  • Intro
  • Becoming the Director of Ops
  • Letting go and building trust
  • Challenges when hiring a buyers agent
  • Shoring up your foundation
  • Know your value and don't overpromise
  • Holding tight to your brand
  • Enhancing the buyer's agent experience
  • A model buyers agent 
  • Protecting the brand
  • Leading the admin team
  • Investing in professional growth
  • Build it to where you want to go, not where you are at

  • Meet Darlene Kincaid  

    Darlene Kincaid has been in the real estate industry since 2004. She started off as an independent agent and then joined a top team as a buyers agent. In 2008, she combined her love of real estate and operations and began working with multiple agents as an independent admin and transaction coordinator. This helped them gain leverage in their businesses. In 2010, she joined forces with Renée White as her first assistant. Together, Renée and Darlene have grown the Renée White Team from a team of 2 to a team of 17, producing over 200 million in volume per year. Darlene also grew her role from Assistant to Director of Operations. As DOO, she leads an operations team of 8 and continues to be Renée’s right hand in the growth of the business.

    Darlene has always been a go-getter. Prior to real estate, Darlene spent around 15 years working as an admin in various roles in both corporate and start-up environments. Her roles were typically assisting the top leader of a department or company. This range of experience has given Darlene the perspective of what business owners need in the way of administrative leverage and how assistants can deliver it at a high level.

    Darlene is passionate about consulting and mentoring admins and agents in leveraging effective systems that bring freedom to any role. She thrives in guiding them toward achieving their goals and realizing their dreams. She's an avid learner. She uses the models and systems she’s learned throughout her career as a blueprint for her success.

    Connect with Darlene: https://www.linkedin.com/in/darlene-kincaid-ab602218/


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    Offer AcceptedBy Vanessa Rosenblum