On this episode of the Customer Discovercast I sat down with Blaine Killen to talk about the future of fitness and how he plans to disrupt the fitness industry.

Blaine is the Founder of FitLift, the world's most advanced personal trainer which uses a wrist sensor to track the users movements to ensure they are performing movements with correct form.

We talked about the moment where Blaine decided to take the entrepreneur from his Software Engineering job at Microsoft and Rev to pursue his dreams as well as the high points and potentially business ending roadblocks that they overcame to get to where they are right now.

I have said for many years that the fitness industry (the personal training industry most specifically) is perfectly poised for disruption. Over the years it has become more expensive and as the industry becomes saturated with low quality information it becomes increasingly more important to provide clients with the tools they need to take their health into their own hands!

 I believe FitLift is a huge step in the right direction because it compliments workout videos very well to ensure that the user gets real time feedback when performing the exercises so the right neuromuscular connections are made right off the bat!

Blaine can be reached using the following links:

https://www.fitlift.com

https://www.linkedin.com/in/bjkillen/

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