Today, I'm joined by Arthur Hoffman, https://www.linkedin.com/in/arthur-s-hoffman/

Founder In-Link Advisors https://inlinkadvisors.com/ and creator of the Cold Click Method to win clients on LinkedIn.

We talk about the outreach philosophy he teaches to his clients and how it contrasts with mine.

Time Stamps:

0:06 Michal's Intro

1:18 Arthur Hoffman Introduction

2:31 How LinkedIn detects potential spammers

2:53 The importance of preconditioning people to just press the ignore button

4:40 The psychology behind the message structure

7:31 What's the Cold Click Method?

11:03 Statistics the measure performance

12:24 What other things does Arthur avoid from happening?

15:31 Tips and advice from Arthur to the audience: Conciseness and Relatability

16:52 Arthur's philosophy on content

19:43 Michal's take on content

21:17 How does podcasting help Michal with outbound prospecting in LinkedIn

23:22 People react negatively to sales pitches

24:44 Arthur talks about his company and the services he offers

26:54 What is the most efficient approach in organic outbound prospecting?

29:41 Different types of prospects (Shoo-ins, Bedrock, Cream on Top, Ocean of Indifference)

33:07 Different types of prospects 2 (Ocean of Indifference)

34:35 Different types of prospects 3 (Opposition and Haters)

37:26 How to treat each type of prospect

39:13 Prospecting is categorizing people

41:37 Like to View and Comment to View ratio and Content are important

45:26 Arthur acknowledges that content is necessary

47:55 Posting time is not that important. Posts with better engagements show up more

50:40 Content is a silent sales rep

52:57 Michal's Closing

Live recording on Wednesdays at 7pm CET (6pm UK, 1pm EST, 10am PST)

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