7. What Wine Can Learn From Weed: Aster Farms’ Sustainable Cannabis Model

How much water does it take to grow your high? In this episode of The High Guide, April Pride sits down with Julia Jacobson, CEO of Aster Farms, to unpack their groundbreaking cannabis sustainability report. Recorded live on Clubhouse, this candid conversation challenges assumptions about wine’s eco halo and spotlights outdoor cannabis as a cleaner, greener alternative. From water rights to greenhouse gas emissions and solid waste, Julia breaks down how Aster Farms is cultivating conscious cannabis without compromising the planet—or the product. You’ll walk away with a deeper understanding of why outdoor weed matters and how climate-conscious cultivation can still turn a profit.

🔵 Key Takeaways

-Aster Farms’ sustainability report exposes hidden waste and emissions in mainstream cannabis.

-Outdoor weed uses 10x less water than a single glass of wine—2.5 gallons per eighth.

-Only 3% of legal weed is grown outdoors; most comes from energy-intensive indoor grows.

-Cannabis packaging waste is wildly excessive—one pre-roll = 96 plastic straws.

-County-level ag policies favor wine and force unsustainable grow practices on cannabis farmers.

Learn more about this episode, including guests and resources on substack:https://aprilpride.substack.com/p/eco-friendly-cannabis

Hosted by April Pride

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