In this episode of TACOS Tuesday, Hamish Conway, Sebastian Hargreaves, and special guest Kirsten Bryce, Sell Global’s Creative Director, explore how to enhance your Amazon design creatives to maximise your Amazon Ads effectiveness. Kirsten shares her expertise on how she thinks about the shopper journey and their mindset, to then craft the ideal image stack, A+ and Storefront. In a competitive environment, you have to firstly stand-out from the crowd, and then when you have the shoppers attention, you’ve got to keep it and drive it towards the buy now button. All this leads to higher on page conversion rates, that can be amplified with Amazon Ads.

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