Start by considering if the peak is positive or negative. Most memorable peaks and ends are negative, so lowering those peaks is the first part of designing for Peak / End experiences.

Then, how can we make it more positive, either completely forgetable for an experience that shouldn't be memorable, or positively memorable because it can be a memorably good experience, if you get it right.

Resources

Kelly Price on LinkedIn

Peak / End Rule

Thinking Fast And Slow

Daniel Kahneman

GE MRI Machine Adventure Series

Article about the Disney Tram Driver Time stamp trick to help customers find their cars when they leave the park

Why is Sam buying pasta online? Sfoglini has crazy new pasta shapes like Cascatelli, invented by Dan Pashman of the Sporkful podcast

Thanks to my talented colleague Emily Tolmer for the cover art. Thanks to my friends at Moon Island for the music.

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