(96580-PM, 0.5 hr)

Dr. Miki Lynn Zilnicki, co-owner of Twin Forks Optometry, shares insights on cold starting a vision therapy practice. Key decisions include whether to focus solely on vision therapy or offer full-scope services, accepting insurance, and whether to include an optical.

Miki emphasizes the importance of aligning practice goals with personal values and cautioned against over-investing in advanced technology initially. She details the costs of starting a practice, which was around $250,000 for her, and highlights the benefits of virtual vision therapy during COVID-19. She also discusses the importance of precise documentation for workers' compensation and no-fault cases.