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Ep. 7 – Part 3. Building An Online Business: Launching And Promoting
Building An Online Business: Launching And Promoting. Part 3
A website is a central hub for any sustainable, long-term business. This podcast episode part 2 walks you through how to create a solid website and touch on the most popular plugins for WordPress.
View Transcript
Speaker 1: 00:00 Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages. We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era. From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.
Speaker 2: 00:31 Hello everyone, for those of you joining us for the first time, welcome to On the Net, where it’s all about your online presence. For those who listened last week, thanks for coming back. This podcast is designed to make doing business online, easy for web designers, developers, bloggers, and online business of every shape and size. Whether you are new to buying web hosting, or running a website, this podcast show, we’ll be able to answer your most burning questions. Hopefully you have already listened to parts one and two of this series on building an online presence. If you have, thank you and congratulations on getting your business off the ground and creating your website. It is sure to open doors of exciting new opportunities for your business, but even the best designed website and awesome products won’t generate sales if you can’t drive traffic to your site. In this final part of the series on building an online business, we tackle the next stage of establishing your web presence, a multitiered strategy for launching and promoting your business online successfully.
Speaker 2: 01:28 Have you given thought to what you were going to do to prevent your beautifully designed website from being buried under millions of other sites? This podcast episode is about how to get relevant traffic to your website and how to sustain that traffic for long term growth. Potential customers are not likely to type your website URL directly into their browser. Rather, they may be performing searches for products and services you offer. To get more organic traffic, you need to make sure your site ranks high on search engines. Building your site and content around search engine optimization, SEO, will help massively in that effort. Search engines crawl your site to track relevant information that they can match with whatever people are searching for online. Finding the right keywords and integrating these phrases and words strategically into your site, text, images, links, and metadata is key to improving your sight visibility.
Speaker 2: 02:19 Submit your website to the three major search engines, Google, Bing, and Yahoo to alert them about your website presence and make sure that your site gets added to a list of sites to be crawled.
View all episodes
Building An Online Business: Launching And Promoting. Part 3
A website is a central hub for any sustainable, long-term business. This podcast episode part 2 walks you through how to create a solid website and touch on the most popular plugins for WordPress.
View Transcript
Speaker 1: 00:00 Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages. We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era. From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.
Speaker 2: 00:31 Hello everyone, for those of you joining us for the first time, welcome to On the Net, where it’s all about your online presence. For those who listened last week, thanks for coming back. This podcast is designed to make doing business online, easy for web designers, developers, bloggers, and online business of every shape and size. Whether you are new to buying web hosting, or running a website, this podcast show, we’ll be able to answer your most burning questions. Hopefully you have already listened to parts one and two of this series on building an online presence. If you have, thank you and congratulations on getting your business off the ground and creating your website. It is sure to open doors of exciting new opportunities for your business, but even the best designed website and awesome products won’t generate sales if you can’t drive traffic to your site. In this final part of the series on building an online business, we tackle the next stage of establishing your web presence, a multitiered strategy for launching and promoting your business online successfully.
Speaker 2: 01:28 Have you given thought to what you were going to do to prevent your beautifully designed website from being buried under millions of other sites? This podcast episode is about how to get relevant traffic to your website and how to sustain that traffic for long term growth. Potential customers are not likely to type your website URL directly into their browser. Rather, they may be performing searches for products and services you offer. To get more organic traffic, you need to make sure your site ranks high on search engines. Building your site and content around search engine optimization, SEO, will help massively in that effort. Search engines crawl your site to track relevant information that they can match with whatever people are searching for online. Finding the right keywords and integrating these phrases and words strategically into your site, text, images, links, and metadata is key to improving your sight visibility.
Speaker 2: 02:19 Submit your website to the three major search engines, Google, Bing, and Yahoo to alert them about your website presence and make sure that your site gets added to a list of sites to be crawled.