Retail Done Right

Ep. 7 The Role of the Merchant in Retail


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The merchant is a critical part of retail. Determining what products you are presenting and selling to your customer is fundamental to who you are as a retailer. Our special guest, Linda Choong, knows all about this as the former Chief Merchandising Officer at Design Within Reach and currently a retail and business advisor heading up her own practice, LLC Left+Right LLC. 

This wide-ranging conversation shares insights into approach, listening to your customer and the importance of balance. 

RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz
  • Email Jeff at [email protected] and connect on LinkedIn here
  • Email Cristene at [email protected] and connect on LinkedIn here
  • Follow us on Instagram @retaildoneright
  • Tweet us @RetailD0neRight
  • Michael Cooke is our brilliant sound engineer and editor
  • Jade Siriswad composed our theme music
Let's go shopping!


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Retail Done RightBy Jeff Fisher and Cristene Gonzalez-Wertz

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