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In this episode of The Intangible Brand, Jerry and Carl sit down with Eric Anest, Senior Vice President of Marketing and Communications at Salas O’Brien, a rapidly growing engineering and consulting firm.

Eric shares his perspective on the connection between employee experience and client experience — and why brand work must start inside the organization. Drawing on his experience leading multiple mergers, a major rebrand, and the ongoing work of unifying thousands of people under one values-driven identity, Eric explains how marketing can be more than a service function. It can be a driver of business outcomes.

This conversation highlights how culture, communication, and leadership align to create growth that’s both sustainable and meaningful — for employees and for clients alike.

In this Episode

• Why internal communication is the foundation of brand alignment (00:01:46)
• How employee engagement directly shapes client experience (00:04:21)
• What it takes to unify thousands of employees during mergers and growth (00:09:12)
• Why marketing must integrate into overall business strategy (00:16:45)
• The role of employee ownership in driving culture and outcomes (00:22:10)

Guest
Eric Anest is the Senior Vice President of Marketing and Communications at Salas O’Brien. He has been instrumental in leading brand strategy for one of North America’s fastest-growing engineering and consulting firms, overseeing mergers, a major rebrand, and the integration of thousands of employees into a unified, values-driven culture.

Resources

• Managing Transitions by William Bridges book
  
  
• At The Table with Patrick Lencioni podcast
  
  

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