In this episode, Ethan details how over the last ten years there has been a shift in the recruitment process which tends to treat students as numbers rather than names, and how this has created a less individualized and engaging experience throughout the recruitment process. Ethan explains how Virtual Engagement is and will continue to be a vital tool in the student recruitment process as it serves as the first point of contact for students, allows institutions to begin meaningful conversations, and is a more accessible opportunity than campus visits. He provides some great statistics to show how virtual engagement has been very beneficial for helping serve underrepresented groups and can be a gateway for achieving diversity goals within student recruitment.

Connect with Ethan: https://www.linkedin.com/in/ethanpenland/?trk=public_profile_browsemap

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.