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In episode 70 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Giuseppe Caltabiano, the Senior Director of Marketing at AVK. Giuseppe shares his insights on effectively combining branding and activation initiatives in the data center industry, adopting a full buyer’s journey marketing approach, and leveraging content marketing to build trust with technical buyers. He also provides valuable advice on navigating career transitions, integrating sales and marketing teams, and building a strong brand identity that resonates with your target audience. Whether you're a marketer, sales professional, or aspiring data center expert, this episode is packed with actionable strategies and best practices to elevate your go-to-market efforts.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:24 Introducing Giuseppe Caltabiano, Senior Marketing Director at AVK

2:03 The Career Journey to Senior Marketing Director at AVK

4:32 Schneider Electric, Content Marketing, Channel Partner Field Events at American Power Conversion (APC)

9:40 AVK’s Data Center Marketing Infusing More Aggressive B2B SaaS Marketing and Brand Refresh

18:58 Advice for Entry-Level Data Center Careers in Marketing, Sales, Product, and Channel

24:53 Data Center Go-to-Market for Self-Driven Buyer’s Journey and Increasing Role of Marketing

32:54 Data Center Thought Leadership, Sales Enablement, and Marketing Leadership

40:37 Data Center Sales and Marketing Alignment: Educating and Building Trust 

42:15 Collaborating with Data Center Spokespersons, Thought Leaders, and Subject Matter Experts

44:32 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

45:09 Advice for Mid-Career Data Center Professionals and Former Coworkers (and SaaS Marketing Career Learnings)

56:17 Biggest Data Center Marketing Mistakes: Branding Foundation, Diagnosis, and Strategy Before Execution 

68:14 Data Center Sales and Marketing Integration: Subject Matter Expert Interviews and Thought Leadership Content Teams

72:01 AVK CEO Company Culture and Executive Leadership Team Strongly Supporting Marketing and Branding Collaborations

75:24 The Future of Data Center Marketing: Strategic Narrative, Go-to-Market, and Increasing Marketer’s Role

79:23 Giuseppe Caltabiano (Connect with on LinkedIn) and AVK (Follow on LinkedIn, Website, and YouTube)

81:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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