Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.

Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.

Spoiler alert: the value story has nothing to do with the cost of your product or service.

Listen in to hear:

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Books mentioned in this episode:

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