What do owls, Drake, and 74,000 "exclusive" subject lines all have in common? They all showed up in email marketing data from 2025.

In this episode of Send It, Jimmy Kim and Chase Dimond take a break from the serious stuff and dig into a fun data report from our partners at Omnisend. They review the emojis, celebrities, pop culture moments, holidays, animals, and overused cliches that dominated email campaigns throughout the year.

The results are equal parts funny, surprising, and honestly pretty revealing about how email marketers think.

Check out Omnisend’s full report here: https://www.omnisend.com/email-fun-facts-year-in-review-2025/?utm_source=SendIt&utm_medium=Promo 

Here's what we're getting into:

• The top 10 most used emojis in subject lines (the number one will surprise you)
• Which celebrities got name-dropped most - and why Drake topped the list
• The TV shows and movies marketers referenced most
• Why owls beat dogs and cats as the most mentioned animal
• The internet culture moments brands actually leaned into
• Most mentioned holidays and whether the order matches the revenue
• The overused cliches showing up in thousands of campaigns
• Why "exclusive" appeared in over 74,000 campaigns
• The oops and apology email trend - and how much of it was intentional

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

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00:00 Welcome to The Show

03:44 The top 10 most used emojis in subject lines revealed

08:43 The TV shows and movies marketers referenced most

11:50 The most mentioned animal in email (it's not a dog or cat)

15:54 Internet culture moments brands actually leaned into

16:39 Protein, matcha, Stanley and the pop culture keywords of 2025

17:46 Viral moments that made it into email campaigns

20:12 How many brands actually talked about tariffs and politics

21:59 The holiday calendar every email marketer is working from

23:51 The worst marketing cliches showing up in thousands of campaigns

25:14 Why "exclusive" is everywhere and how much of it is AI

28:19 The oops and apology email - mistake or marketing tactic

30:12 How 82% of marketers start their emails

31:43 Final thoughts and where to find the full report

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Follow Chase Dimond at:

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!