Are you debating whether building an author brand and engaging on social media is worth the effort? You're not alone. Many authors question if the time, energy, and uncertainty involved will truly pay off.

In this episode, we explore the purpose behind creating an author brand and how social media can become a powerful tool to connect with your audience and build credibility—when used strategically.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why defining your brand is essential to standing out as an author.
• How to choose the best social media platforms based on your audience and goals.
• The importance of creating a reader journey to deepen connections and boost engagement.

If you've ever felt FOMO seeing other authors succeed on social media or wondered how to make it work for you, this episode will help you create a plan that aligns with your unique vision and audience.

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