Dr. Ron Friedman joins us to talk about his phenomenal new book, Decoding Greatness, which explores how learning from the masters can help you find a path to your own success. "We've been trained to believe that copying is wrong", say Dr. Friedman. But studies are showing that those who copy end up being much more creative, and learning that way spares you from burn out. But there's a method to reverse engineering you need to know so that you can differentiate your work . Listen in!