Most brands switch ESPs and lose months of sender reputation in a single send. It doesn't have to go that way.

In this episode of Send It, Jimmy Kim and Chase Dimond draw from over 1,000 personal ESP migrations to walk through the exact five step warmup framework brands should follow when switching platforms. From setting up a fresh sending domain to segmenting smarter than 90 day openers, this is the most practical deliverability episode we've done.

EP 73: Our 5 step ESP migration warmup guide

Here's what they cover:

The three reasons most ESP migrations fail before they start

Step 1: Setting up a fresh subdomain and authenticating SPF, DKIM, and DMARC

Step 2: Configuring platform settings before sending a single email

Step 3: Connecting your store and rebuilding your flows the right wayStep 4: The segmentation strategy that separates buyers from prospects and why it matters

Step 5: Monitoring reputation by TLD and what to do when things go wrong

When to hire help and what a managed migration actually costs

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

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00:00 Welcome to the show

02:44 Why most ESP migrations fail before they even start

05:55 Step 1: Setting up your new subdomain the right way

09:26 Step 2: Configuring your platform settings before you send anything

11:24 Step 3: Getting your store integration right

15:06 Step 4: Building your segmentation strategy for warmup

20:09 Step 5: How to sequence your daily sends during warmup

24:34 The metrics that tell you your warmup is actually working

28:31 What to do when deliverability drops mid warmup

30:06 How to diagnose a technical issue vs a burnt domain

31:26 DIY migration vs working with a professional

33:40 Recap of all five steps and final thoughts

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!