Want to know how general contractors decide which subs to trust with real commercial work? We sit down with Baxter Horton, Director of Pre-Construction at Baldwin Shell, to open the black box of estimating, pre-con, and risk management in a way most folks never get to hear. Baxter’s path from trade partner to GC gives him a rare perspective on what actually wins a bid: clear scope, financial readiness, honest conversations, and a schedule you can defend.

We talk through the jump from residential to commercial and why cash flow can make or break that first project. Baxter explains how GCs level bids, why detailed proposals on letterhead matter, and what to include in your inclusions, exclusions, and assumptions so a reviewer can select you with confidence. We cover bonding limits, insurance requirements, 30-60-90 terms, and how to build cost codes that let you justify production and protect your margin. If you’ve ever wondered why “we do everything” turns a GC off, this is your blueprint to speak their language.

You’ll learn practical ways to bring value beyond being low: flagging scope gaps like roof drain tie-ins, aligning civil and plumbing drawings, proposing alternates that cut weeks off the schedule, and documenting the savings in time and general conditions. We dig into communication cadence, how to ask for feedback after a loss, and when to stop investing in contractors who won’t value your detail. Baxter also shares Baldwin Shell’s footprint across Arkansas, the types of projects they build, and why they’re hiring estimators and pre-con managers who think like problem solvers, not price relayers.

If you’re a subcontractor aiming to get that first commercial win, or a young estimator looking to build a career in preconstruction, this conversation gives you the tactical playbook: know your costs, manage risk on paper before dirt moves, and play the long game with partners who value clarity and trust. 

Subscribe, share with a teammate who bids, and leave a review telling us the one change you’ll make on your next proposal.

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