This week we go from KFC protein bowls to Olympic gold medals in about 12 minutes flat.

• Is fast food now a “fitness brand”?

• Should Olympic coaches only coach their own country?

• Is the internet’s “apex athlete” debate completely missing the point?

• And how ridiculous is a sub-60 minute half marathon, really?

We break down:

🥇 The Winter Olympics drip vs Summer Olympics nerd-core uniforms
🔥 Cam McEvoy casually redefining what elite actually looks like
🏃‍♂️ Jack Rayner going sub-60 for the half marathon (only the second Aussie EVER)
🍧 Why slurpees might be the most underrated performance drink of all time
🍗 KFC marketing protein like they’ve just discovered creatine

Plus Liam’s drive-through frustrations and Courtney’s take on why social media celebrates “achievable average” over actual world-class excellence.

It’s sport, culture, marketing, performance and a little bit of frozen Mountain Dew.

Don’t go longer… go harder.

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