In this episode, Tracey and Dan discuss what’s more important, qualitative or quantitative data? 

Here is a taste of what Tracey and Dan cover in the conversation:

• The difference between qualitative and quantitative data and the benefits of using both.
• The limitations of using only quantitative data or quantitative data to make decisions.
• Using a combination of both qualitative and quantitative data can help ensure that innovations are designed and evaluated in the best way possible. 
• The different methods to collect both quantitative and qualitative data.
• The do's and don'ts to ensure the data collected is accurate and representative.

Links from the episode​:

• The Impacto Consulting events page: Click here
• The Impacto Consulting website: Click here
• Impacto Consulting on LinkedIn: Click here