Have you ever stood in a liquor store just looking at the labels? How about watching your favorite show and knowing what bottles are what based on shape alone? Have you ever bought a bottle based on the aesthetics alone? How about decanters and the like? 

We usually talk about what's inside the bottle on this podcast, but today we're flipping the script. Companies like Stranger & Stranger are responsible for bottle design, labels, and the overall packaging that make products stand out on shelves of hundreds of competitors. 

Kevin Shaw, Stranger & Stranger founder, talks through brand formation, creating a look that's iconic and representative, and the briefings from Snoop Dogg. Need a list of companies they've worked with? Try this: Compass Box, Jack Daniels, El Tesoro, Dewars, Howling Head, Powers, Ferrand, Hirsch, Bakers, Castle & Key, Beefeater, Don Papa Rum, Aberfeldy, and 19 Crimes, just to name a few of the 7,000 products they've worked on. 

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Before we jump into the interview just a few quick notes:

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Thanks for reading! Now here’s Kevin Shaw of Stranger & Stranger.

Stranger & Stranger

• Stranger & Stranger Website

Thanks to our Presenting Sponsor, ImpEx Beverages

• https://impexbev.com

Thanks to our Sponsor, Scotch Malt Whisky Society

• SMWS Website