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This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical importance of coffee brands being fully prepared for grocery store pitches with Alli from Retail Ready.

The episode outlines the necessary preparations including understanding the product, pricing, placement, purchasing, and promotion strategies.

They emphasize the significance of having a well-rounded approach to customer acquisition and navigating the complexities of entering the grocery market while addressing challenges such as pricing models, retail strategies, and ensuring sell-through.

Tune in to gain actionable insights into enhancing your brand’s grocery store presence and avoiding common pitfalls.

00:00 The Importance of Being Prepared for Sales Pitches

00:26 Exciting News: Regenerative Coffee Farming Workshops

01:47 Episode Introduction

02:00 Preparing for Grocery Store Entry: Key Considerations

06:39 The Five P's Framework for Wholesale Success

10:48 Challenges and Strategies in Grocery Pricing

13:50 Understanding Placement and Purchasing Processes

18:11 Promotions and Handling Unsold Stock

22:44 Conclusion and Next Episode Teaser

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

REBUTTAL

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