​Our guest on this episode of Leaders With Ambition has made his name by deploying data-driven business development strategies within the evolving realm of professional services.Matt Dixon, co-founder of DCM Insights, shares with host Nicky Acuna Ocana the leading-edge, frameworks revolutionising BD practices within firm cultures that can tend to be resistant.“Partners don’t really like (sales) and find it unseemly,” says Matt, “but the market is very competitive and you are likely to lose out to another partner or firm out there fighting for opportunities.”Chapters

00:00 Introduction to Matt Dixon and DCM Insights01:54 Matt's Career Journey and Transition to Research07:59 The Rise of the Activator Program11:51 Changing Client Loyalty in Professional Services15:41 The Impact of AI on Professional Services19:45 The Importance of Continuous Learning and Mentorship24:04 Transitioning from Management to Leadership29:19 The Journey of Writing and Publishing Books30:06 The Power of Research and Publishing33:03 The Importance of Adding Value35:38 Transforming Professional Services with Activator39:44 Authenticity in Client Relationships43:18 The Rise of Activator in Law Firms47:15 Memorable Moments in Research and Business Building49:16 Staying Motivated and Inspired52:55 Future Directions for DCM Insights56:57 Words of Wisdom for the Future