Summary:

Sean Lang shares the painful story of signing a $10K/month retainer client and losing them within two weeks. The experience revealed deep flaws in the agency’s pre-sales, handoff, and onboarding processes. Sean walks through where things went wrong and how agencies can build better systems that protect both revenue and relationships.

Takeaways:

• Never trade speed for clarity.
  
  
• Qualification prevents misaligned client relationships.
  
  
• A strong handoff between sales and delivery is non-negotiable.
  
  
• Proper onboarding builds trust and partnership.
  
  
• Slow down to scale sustainably.

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