Trade shows become powerful when you look at them through the lens of opportunity instead of logistics. When you track the flow, the goals, and the daily trends, you start to see just how efficient face-to-face engagement really is. After years of virtual interactions, people want real conversations again—and the teams who invest accordingly get the biggest lift.

Watch the full podcast episode here: https://youtu.be/FKfUVz-a1VU

With our featured guest Steve Whittington, CEO, strategist, and host of Driving Growth: The Go-To-Market Podcast.

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

#tradeshows #eventmarketing #engagements #humanconnection