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This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

The five episodes of this series are:

1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8

2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4

3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E

4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U

5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8

In this episode of the Daily Coffee Pro by Map It Forward, Lee and Pete explore the lack of industry standards, the evolving concept of specialty coffee, and the challenges faced by new entrants in the coffee business.

Pete shares insights from his 20+ years of experience, including the impact of caffeine and the necessity of industry cohesion.

Learn about the turning point the coffee industry is experiencing and how we can navigate these changes. Stay tuned for upcoming episodes where they dive deeper into topics like coffee competitions.

00:00 Introduction to the Cafe Industry

00:43 Sponsorship Message

01:21 Welcome and Series Introduction

02:04 Meet Pete Licata

02:18 Pete's Journey in the Coffee Industry

05:06 Focus on Caffeine

07:21 The Evolution of the Coffee Industry

10:38 Challenges in Specialty Coffee

19:16 Reinventing the Wheel in Coffee

21:39 The Need for Industry Cohesion

25:06 Conclusion and Next Episode Teaser

Connect with Caffeine Control Coffee and Pete Licata here:

• https://caffeinecontrol.coffee/

• https://www.facebook.com/profile.php?id=61560412733106

• https://www.instagram.com/caffeinecontrol.coffee/

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📧 email: [email protected]