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This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain.

The 5 episodes in this series are:

1. Vietnamese Specialty Coffee - https://youtu.be/e5LsTJ6CEvg

2. Vietnam Is An Emerging Specialty Coffee Market - https://youtu.be/PbIx1m7YdLA

3. Trading Vietnamese Specialty Coffee - https://youtu.be/hptWON6CRD0

4. Coffee Market Volatility in Vietnam - https://youtu.be/S0nMpulFGOc

5. The Vietnamese Coffee Consumer - https://youtu.be/Sgh3LZcL0Eo

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Thai explore the unique challenges faced by the Vietnamese specialty coffee market, including fluctuating coffee cherry prices, supply chain difficulties, and maintaining quality amidst economic and climatic changes.

Thai provides insights into their value-driven business approach and the importance of educating staff and customers about the coffee supply chain.

00:00 Introduction to Vietnamese Specialty Coffee

00:22 Sponsorship Message: Become a Coffee Consultant

01:01 Overview of the Vietnamese Coffee Market

01:34 Challenges in the Coffee Value Chain

02:19 Exclusive Coffee Production and Market Forces

03:39 Rising Costs and Quality Concerns

06:28 Maintaining Business Values Amidst Challenges

12:46 Educating Customers and Staff

18:02 The Future of Specialty Coffee in Vietnam

20:55 Conclusion and Next Episode Preview

Connect with Thai Dang and 96B Cafe and Roastery here:

• https://www.96b.co/

• https://www.instagram.com/96B.cafe.roastery/

• https://www.facebook.com/96Bexperiment/

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