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This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain.

The 5 episodes in this series are:

1. Vietnamese Specialty Coffee - https://youtu.be/e5LsTJ6CEvg

2. Vietnam Is An Emerging Specialty Coffee Market - https://youtu.be/PbIx1m7YdLA

3. Trading Vietnamese Specialty Coffee - https://youtu.be/hptWON6CRD0

4. Coffee Market Volatility in Vietnam - https://youtu.be/S0nMpulFGOc

5. The Vietnamese Coffee Consumer - https://youtu.be/Sgh3LZcL0Eo

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Thai discuss the significant challenges facing the Vietnamese specialty coffee industry, including severe droughts impacting the Central Highlands, thefts of coffee crops, and the rising market volatility.

The discussion covers the misconceptions about coffee hoarding, governmental advice to farmers on maintaining steady sales, and the impact of weather conditions like frost on coffee production in various regions of Vietnam.

Thai Dang also shares insights into how specialty coffee business owners are navigating the current market landscape, including diversification strategies involving different varieties like Arabica, Robusta, and Liberica. Stay tuned for an in-depth look at how Vietnam's coffee value chain is adapting to these challenges.

00:00 Impact of Drought on Vietnamese Coffee Farms

00:19 Introduction to the Episode and Sponsor

00:57 Specialty Coffee Market in Vietnam

01:21 Challenges Faced by Coffee Producers

02:32 Security Concerns for Coffee Farmers

05:36 Government Initiatives and Agroforestry

07:55 Frost Impact on Northern Vietnam Coffee

11:01 Market Volatility and Business Strategies

15:13 Diversification in Vietnamese Coffee

20:03 Industry Challenges and Future Outlook

30:05 Conclusion and Final Thoughts

Connect with Thai Dang and 96B Cafe and Roastery here:

• https://www.96b.co/

• https://www.instagram.com/96B.cafe.roastery/

• https://www.facebook.com/96Bexperiment/

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