Marketing For Learning®

Ep 76 - Behavioural Science Basics

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Want to influence your audience's behaviours? Then you need to use behavioural science. A happy marriage of sociology, psychology, behavioural economics and more, behaviour science is the research-backed approach to impacting changes in behaviour. In this meaty ep, Ash delves into behavioural science, and shows you how to start applying some of its principles to L&D. 


A hefty, tip-filled episode. Noice. 

 

SHOW NOTES: Here's everything Ash referenced in this pod...

  • Ashley's LinkedIn 
  • Nudge podcast episode 
  • Oglivy's Behavioural Science Annual 2023
  • Behavioural Science Principles Encyclopaedia 
  • The Stanley Cup viral response
  • Episode 56 - Loss Aversion & FOMO
  • Milgram Obedience Experiment 
    • ...more
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