Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good!

Before you publish your Black Friday email message, you’ll need to make sure your audience is warm and ready to receive your message. If you don’t, you ‘ll risk damaging your sender reputation and harming your email list with spam complaints and unsubscribes.

Listen in and learn how to warm up your list (even if you’ve “‘ghosted” it recently) and make the most of your Black Friday sale!

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