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Having interests in business and seeing others achieve their goals, Jessica Shipton of JES Solution Marketing joins us in this episode to share her journey as an entrepreneur and how her company helps small to medium business owners grow their online presence.

The Entrepreneurial Flare

When asked how she began her business journey, Jessica stated that the opportunity just came to her and that she really belongs to the business world as she thought about her childhood. Her parents both work from home as accountants, and her younger sister operates Bare & Berries, a cake decorating company. Her manager from her old workplace ignited her flare to pursue digital marketing and start her own business.

I.O.S 14.5  Update

The App Tracking Transparency, ATT for short, is a new feature of iOS 14. 5 that requires users to give permission for apps to collect and share data to be used in the digital world of marketing and brands. For Facebook marketers, If a user chooses not to be tracked, data will be collected just around their most important event or interest, on the other hand, Apple's ATT policies haven't yet taken effect for Google, but Apple’s ATT changes will reduce visibility on how ads will drive conversions like app installs and sales. It will also have an impact on the way advertisers evaluate and bid on ad impressions.

About Jessica Shipton

Jessica Shipton graduated from the University of Technology Sydney with a bachelor's degree in communications at the end of 2017. She also earned a double degree in Digital & Social Media and Public Communications (Advertising). She began her own business as a digital and social media marketing freelancer and is currently the Founder and CEO of JES Solution Marketing at the age of 21.

 

Connect with Jessica and JES Solution Marketing here:

 

Website: https://www.jessolutionmarketing.com.au/

LinkedIn: https://www.linkedin.com/in/jessica-shipton-6658b6143/

Facebook: https://www.facebook.com/JESSolutionMarketing

Instagram: https://www.facebook.com/JESSolutionMarketing

Youtube: https://www.youtube.com/channel/UCSqkdE-966Tgb_EE-oeOQGA?view_as=subscriber

 

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